Planning and managing multiple events is a constant juggling act. You don't just have to manage the venue, suppliers, catering, staff and sponsors for one event - if you have several events running, you have to keep all of that under control for each of them separately. And while it can be a great experience when things are going well, at the low points you may seriously question why you chose a career that leaves so little time for friends and family.
If you'd like to approach things more strategically, try these tactics. Each of them has already helped organizers like you get the chaos under better control and make better use of the time available.
When you're promoting several events, it can be hard to remember where you stand with each one. An event promotion calendar helps you track marketing and advertising activities on a timeline. With a well-built schedule, you'll know exactly when to launch email marketing, social media promotions and paid ad campaigns.
Bonus tip: We've put together a digital marketing guide that helps you maximize your ticket sales. Check it out!
Writing emails about your events can take up a lot of your day. It's simply not efficient to write new email copy every time you need to send a message to your lists.
Create templates for the most common emails, such as invitations, purchase confirmations or last-minute reminders. This saves you time and lets you automate the content creation process across your whole team.
Bonus tip: We've also already put together an email marketing guide to help you grow your audience even further. Click here!
You spend most of your time setting up and deploying manual marketing tactics, which leaves little time for what matters most. With automation you can easily streamline your event promotion strategy, so this is a practice worth adopting as well.
Remember that effective planning and promotion not only help you run your events, but can also save you extra time and energy. If you'd like to have even more successful events under your belt, get in touch with us!