Use cases
Ticket Sales for Concerts: Reach a Full House
We’ll walk you through the settings that can help increase your chances of reaching a sold-out event. Let’s dive in!
We’ve gathered the most important tools you should include in your sales strategy. Let’s get started!
Marketing is becoming increasingly popular, as few people question its effectiveness. That’s why it’s common for event organizers to integrate marketing into ticket sales. With this in mind, we’ve gathered the most important tools you should include in your sales strategy. Let’s get started!
Create a brand subpage
On the Cooltix platform, you can have your own subpage where you collect your events, and you can also add links to other events, as well as text, images, and YouTube content.
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Theme options: When creating events, you can choose between a dark or light theme. The primary color can also be customized and will apply to the entire brand page.
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Additional photos/videos: Add more text, images, or videos to your subpage and arrange their placement.
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Custom domain: With the white label service, your brand page can run under your own domain.
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Integrated marketing tools: Customer activity can be tracked with Google Analytics or Facebook Pixel codes. These can be embedded into event pages, checkout pages, and relevant brand subpages.
Sell tickets on your own website
Don’t forget the marketing opportunities! You can integrate ticket sales directly into your website, so buyers can purchase tickets on your page without being redirected.
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Dynamic display: Show the ticket list directly on your website or use a pop-up window format.
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Theme options: Choose between dark or light themes when creating events, and set the primary color to match your website’s style.
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No-code integration: A widget lets you integrate the interface into your site without developer knowledge.
Hide Cooltix branding from buyers
With white label, the Cooltix brand is completely hidden from buyers, so the ticketing interface runs under your own domain, with your branding, logo, and colors.
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Custom domain: With the white label service, the interface can run under your own domain.
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Custom confirmation messages: Send confirmations to buyers in any format you choose, with fully customizable themes and content.
Use marketing integrations
The Cooltix system provides several direct integration options. Don’t forget to use them! Customer activity can be tracked with Google Analytics or Facebook Pixel codes, and customer data can be applied to hundreds of integrations through Segment—for example, for email marketing or supporting sales processes.
Don’t worry about SEO
Event pages are automatically optimized for search engines, so they’ll always appear among the top results. This means you don’t have to deal with it separately, and you can achieve great reach even without specific marketing expertise.
Summary
All in all, some of the points listed may seem obvious, but it’s still worth highlighting them. Integrating marketing into ticket sales can bring far greater success than selling tickets without marketing support. Beyond higher revenue, it can also open the door to new connections and opportunities.
If you want to increase your revenue and make your ticket sales more effective, register and get started!
