The biggest sales event of the year isn’t just for webshops! Here’s how you can make the most of Black Friday as an event organizer.
When people think of Black Friday, they picture online shops, huge discounts, and shopping frenzy. But this period is a goldmine for event organizers as well. Consumers are already in a spending mood so it’s the perfect moment to get them to buy not just shoes or TVs, but experiences for themselves or their loved ones.
With smart timing and the right messaging, your Black Friday campaign could become one of your strongest sales periods of the entire year!
The audience is already looking for deals: All you need to do is show up with your own irresistible offer.
People want to spend: If your deal is good, you don’t have to convince them, just reach them.
Experiences always win: Concert, festival, or theater tickets make the perfect gift that feels personal and valuable.
Plus, Black Friday kicks off the holiday shopping season - ideal timing to promote tickets as thoughtful Christmas presents.
Create limited-time offers
“Today only” or “Weekend exclusive” deals trigger urgency, and urgency drives action.
Offer exclusive experiences
Give buyers something special with their ticket: early entry, backstage access, or a discounted season pass.
Use email and social media powerfully
Visibility is key. Craft short, eye-catching messages and schedule multiple waves, don’t just post on Friday!
Successful Black Friday campaigns don’t happen last-minute. Start warming up your audience 1–2 weeks ahead, then go big on the day itself.
That’s exactly why we created the Black Friday Starter Pack - a free, practical toolkit designed just for event organizers! It helps you build your entire campaign without hiring a marketing agency.
Inside the pack, you’ll find:
Download the Cooltix Black Friday Starter Pack for free and create your most powerful ticket sales campaign!
Black Friday isn’t just for retailers - it’s for experience creators. If you plan your messaging strategically and deliver real value to your audience, your campaign won’t just sell more tickets. It’ll strengthen your brand and your event’s reputation long-term.
Make the most of the moment, act early, and turn shopping fever into experience fever!
Let’s dance! But first, make sure everything is fully compliant with the law. Here’s a look at the official steps for event planning.
Who doesn’t love efficient ticketing? Discover the settings that help you maximize revenue and boost your chances of a sold-out event!
Can you believe our fastest organizer created an event and kicked off ticket sales in just 3 minutes? Let’s see how it’s done!
You can start selling tickets in just a few minutes!
