Cooltix Blog

Ticket Sales for Concerts: Reach a Full House

Written by Kyra | Aug 19, 2025 8:15:47 AM

Attention concert organizers! No more struggling with digital ticketing — we’ve got the best solution for you. In this guide, we’ll walk you through the Cooltix settings that can help maximize your chances of selling out your event. Let’s get started!

Customize Your Event Page

You can design your event page exactly as you like. Create a visually striking, unique event page by adding extra videos and images — it can even replace a standalone event website.

✔️ Choose between dark or light theme: When creating an event, you can select your preferred theme and set a primary color. This style will apply across the event page and the entire checkout process.

✔️ Create unlimited ticket types: Add as many ticket categories as you want — from VIP and student tickets to standard entry.

✔️ No need to worry about optimization: Mobile optimization and SEO are handled automatically. Your event pages are fully search-optimized, ensuring top visibility in search results.

Build Your Own Brand Page

Within the Cooltix platform, you can create a dedicated subpage for your brand. Here you can showcase all your events, and even include links to other events or embed additional text, images, and YouTube content.

Sell Tickets on Your Own Website

Don’t miss out on marketing opportunities! You can embed ticket sales directly into your own website, allowing buyers to purchase without redirection — directly on your page.

Sell Tickets Offline

Ticket sales aren’t limited to online. Through a dedicated admin panel, you can grant sales permissions to selected individuals. They can complete purchases on behalf of buyers, generate tickets, and finalize payments. This allows for cash transactions as well as card terminal or cash register payments.

Sell Through Promoters

You don’t have to give up your promoter network in digital ticketing. Invite an unlimited number of promoters to join your sales. Each promoter gets their own interface to manage assigned ticket types.

✔️ Offer discounted tickets: Promoters can sell lower-priced tickets, helping you boost overall sales and revenue.

✔️ Accept multiple payment methods: Promoters can handle both cash and card payments, depending on the admin settings you choose.

✔️ Track performance in real time: Monitor promoter sales stats live from your admin dashboard, and set access levels for each seller individually.

Manage VIP and Complimentary Tickets

You can also handle non-public tickets by creating separate VIP or complimentary tickets — allowing you to track all ticket traffic in one place.

✔️ Full control: Send these tickets manually through a dedicated subpage connected to the main admin dashboard.

✔️ Leverage the data: These tickets are also included in the database, which you can export at any stage of the sales process.

Make the Most of Your Data

Collect data per purchase or per attendee! You can ask questions during the purchase process, gathering the information that matters most to your sales strategy.

✔️ Request custom details: Collect student ID numbers, issue personalized tickets, and export all available data anytime.

✔️ Track your performance live: Follow real-time updates on sales, revenue, and entry status directly from the admin dashboard.

✔️ Get creative: Customer data can be used with hundreds of integrations via Segment — for example, to power email marketing or support sales processes.

Don’t Forget Integrations

The Cooltix platform comes with a wide range of direct integration options.

✔️ Choose your payment provider: Select from Stripe, SimplePay, or Barion as your main provider, while also adding additional payment methods.

✔️ Set up invoicing: Connect your invoicing software directly — both Billingo and Számlázz.hu are supported.

✔️ Use marketing integrations: Track customer activity with Google Analytics or Facebook Pixel, and connect to hundreds of other services through Segment.

Enjoy a World-Class Payment System

We support payouts in 135+ currencies, and transactions can be completed through multiple channels (credit card, bank transfer, Google Pay, Apple Pay). Abandoned orders, refunds, and fraud prevention are handled seamlessly with the help of Stripe Radar.

Benefit from First-Class Support

Whenever you need help, you can find answers instantly via our Help Center or by contacting our team directly.

✔️ Check the FAQs: A library of frequently asked questions and guides for both buyers and organizers.

✔️ Ask for support: Get direct assistance from your dedicated success manager, with a guaranteed response within 24 hours.

✔️ Use our customer service: Available every weekday from 9 AM to 5 PM via email or social media.

Summary

Remember: the more thoroughly you take advantage of the available features, the higher your chances of maximizing ticket sales. Most functions can be set up independently by any registered organizer — and if you have any special requirements, just reach out to us!