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Ticket sales for festivals: boost your revenue with effective ticketing

Do your festival right! We’ll walk you through the settings that can increase your chances of reaching a full house.


Customize your event page

You can design your event page exactly the way you like. Create a stunning, unique page by adding extra videos and images—this way, it can even replace a dedicated event website.

✔️ Choose between dark or light themes! When creating your events, you can select your preferred theme. You can also set a primary color, which will apply to the entire event page and checkout process.

✔️ Create unlimited ticket types! Add as many categories as you like—VIP, student, or general admission, for example.

✔️ No need to worry about optimization! You don’t have to deal with mobile optimization or SEO separately. Event pages are automatically search engine optimized, so they’ll always appear among the top results.

Sell tickets on your own website

Don’t forget about marketing opportunities! You can embed ticket sales directly into your website, allowing buyers to purchase tickets on your page without being redirected.

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Sell at external locations

Ticket sales aren’t limited to online—you can also sell tickets physically! Through a separate admin interface, you can grant sales permissions to selected people. They complete the purchase process on behalf of the buyer, generate the ticket, and handle the payment. This makes it possible to accept cash payments as well as use terminals and cash registers.

Hide Cooltix branding from buyers

With the white label option, the Cooltix brand is completely hidden from buyers. The ticketing interface can run under your own domain, with your own branding, logo, and colors.

Include VIP and complimentary tickets

You can also manage non-public tickets by creating separate VIP or complimentary ticket types, allowing you to track all ticket sales in one place.

✔️ Manage independently! These tickets can be sent manually through a subpage connected to the main admin interface.

✔️ Use the data! VIP and complimentary tickets are also included in the database, which you can export at any stage of the sales process.

Make use of available data

Collect data per purchase or per attendee! You can ask questions about both the purchase and the participants, helping you gather the information most relevant to your sales.

✔️ Request custom data! For example, you can ask for student ID numbers or make tickets personalized. You can also export all available data at any time.

✔️ Track your sales in real time! The admin panel provides minute-by-minute updates on event progress, revenue, and entry status.

✔️ Be creative! Customer data can be connected to hundreds of integrations through Segment—for instance, for email marketing or supporting sales processes.

Don’t forget about integrations

The Cooltix system provides several built-in integration options.

✔️ Choose your payment provider! You can select Stripe, SimplePay, or Barion as your main provider, and add other payment methods as needed.

✔️ Set up your invoicing software! You’ll need to connect an external invoicing system—Billingo and Számlázz.hu are both available among the integrations.

✔️ Use marketing integrations! Track customer activity with Google Analytics or Facebook Pixel codes, and connect to hundreds of other tools via Segment.

To maximize efficiency, make full use of all the marketing tools available to you. For more details, check out our post on marketing in ticket sales. Let’s go!

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Enjoy a first-class payment system

We process payouts in more than 135 currencies, with multiple transaction options available (credit card, bank transfer, Google Pay, and Apple Pay). We also efficiently manage abandoned orders and refunds, while preventing fraud with the help of Stripe Radar.

Benefit from first-class support

If you encounter any issues, you’ll quickly find answers through our Help Center or by contacting our team.

✔️ Check the FAQ section! We support both buyers and organizers with frequently asked questions and step-by-step guides.

✔️ Ask for help! Our success manager provides direct support and responds to all inquiries within 24 hours.

✔️ Use our customer service! Available every weekday from 9 a.m. to 5 p.m. via email or social media messages.

Summary

Remember: the more thoroughly you use the available features, the better your chances of maximizing ticket sales. Most functions can be set up by any registered organizer, and if you have any special requirements, don’t hesitate to contact us!

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