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Ticket sales for parties and club events: here’s how to maximize your revenue

Do you organize parties or manage club events? Check out the features that make ticket sales easier and more effective!


In our overview, we’ll walk you through the settings that can boost your chances of reaching a full house. Let’s dive in!

Customize your event page

You can design the look of your event page to match your style. Create a visually appealing, unique page and add extra videos or images—this way it can even replace a standalone event website.

✔️ Choose between dark or light themes! When creating events, you can select your preferred theme. You can also set a primary color that will apply to the event page and the entire checkout process.

✔️ Create unlimited ticket types! Add as many ticket categories as you like—VIP, student, or general admission, for example.

✔️ Don’t worry about optimization! You don’t need to deal with mobile optimization or SEO separately. Event pages are automatically search engine optimized, so they’ll always show up among the top results.

Create a brand subpage

Within the Cooltix platform, you can set up your own subpage where you collect your events. You can also add links to other events, text, images, or YouTube content.

Sell tickets on your own website

Don’t forget the marketing opportunities! You can embed ticket sales directly into your website, so buyers can purchase tickets without being redirected.

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Sell with promoters

Even with digital ticketing, you don’t have to give up your promoter network. You can involve an unlimited number of promoters in sales, and they can manage the assigned ticket types through a dedicated interface.

✔️ Sell discounted tickets! Through promoters, you can offer lower-priced tickets, which can even help increase overall revenue.

✔️ Accept multiple payment methods! Promoters can accept both cash and card payments, depending on the options you’ve set in the admin panel.

✔️ Track your sales in real time! The admin panel lets you monitor promoter sales statistics live, and you can also manage user permissions for your sales team.

Use VIP and complimentary tickets

You can also manage non-public tickets by creating separate VIP or complimentary tickets, allowing you to track all ticketing activity in one place.

✔️ Manage independently! These tickets can be sent manually through a subpage linked to the main admin interface.

✔️ Leverage the data! VIP and complimentary tickets also appear in the database, which can be downloaded at any stage of the sales process.

 

Make use of the available data

Collect data per purchase or per attendee! You can ask questions related to the purchase or the participants, helping you gather the most important information for your sales strategy.

✔️ Request custom data! For example, you can ask for student ID numbers or make tickets personalized. All collected data can be exported at any time.

✔️ Track your sales in real time! The admin panel gives you minute-by-minute updates on event performance, revenue, and entry status.

✔️ Be creative! Customer data can be used for hundreds of integrations via Segment—for example, for email marketing or supporting sales processes.

Don’t forget about integrations

The Cooltix system offers several direct integration options.

✔️ Choose your payment provider! Select from Stripe, SimplePay, or Barion as your main payment provider, and add other payment options as needed.

✔️ Set up your invoicing software! External invoicing systems can be connected to the platform—Billingo and Számlázz.hu are both available among the integrations.

✔️ Use marketing integrations! Track customer activity with Google Analytics or Facebook Pixel codes, and connect hundreds of further integrations through Segment.

To maximize efficiency, make the most of all the marketing tools available to you. We go into more detail in our blog post on marketing in ticket sales.

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Enjoy a first-class payment system

We can process payouts in over 135 currencies, with multiple transaction options available (credit card, bank transfer, Google Pay, and Apple Pay). We also efficiently handle abandoned orders and refunds, and prevent fraud with the help of Stripe Radar.

Benefit from first-class support

Whenever you encounter an issue, you can quickly find answers in our Help Center or by contacting our team.

✔️ Check the FAQ section! We provide guidance for both buyers and organizers through frequently asked questions and step-by-step guides.

✔️ Ask for help! You’ll get direct support from our success manager, who responds to all inquiries within 24 hours.

✔️ Use our customer service! We’re available on weekdays from 9 a.m. to 5 p.m. via email or social media messages.

Summary

Remember: the more thoroughly you make use of the available features, the greater your chances of maximizing ticket sales. Most functions can be set up by any registered organizer, and if you have any special requirements, feel free to contact us!

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